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SEO Optimaztion, Who is Really in Control?
Seems like everyone these days is an expert in Search Engine Optimization and is willing to sell you their book for a small fee of two hundred dollars. Or if you prefer to go green you can, for a monthly fee, join a myriad of websites that will take you through the process step-by-step. But what is the real benefit?
Okay, so we all want to be on the first page of Google so we can showcase our product to as many patrons as humanly possible. Right… So you have started with your page title and know exactly how you want it to look in Google. Then you customized your meta tags so all the robots will play nice when they hit your page. You throw in some key words and boom your ready go… Well… Not really…
OH! Page optimization! That’s next right? Well, sort of. See we all want to have an atheistically pleasing page with some graphics and text. But graphics do not mean anything to a search engine. Cleverly you add a tag to the image in hopes of the bots giving you a gold star. Your text is full of valuable contact pertaining to your product and you even throw in your main key word. Are we done yet?
Well typically yes you are. SEO really only takes you that far and it does so is a manner that leads you to believe you will now be a millionaire. Now is when that book you purchased says that you should go and post articles and create a blog to help drive traffic and boost your ranking. Even the old method of back linking is still lurking around with folks offering you thousands of back links for a small fee. But does it work?
From this author’s point of view…. Maybe. What are we really trying to accomplish with SEO and “Social Networking”? We are trying to beat out millions of others who are after the very same goal, high page rank in Google. But what is this giant Google really at its core? A for profit corporation!!
Google keeps its methods closely guarded as to how it actually ranks pages. With some clever software you can obtain all the information for the sites that appear on a Google search page. What you will find is that the number one site will almost never have the highest number of back links. The site will be horribly optimized and make you really wonder why on earth is it number one. Sites with lower rankings can have 5 times the back links and have paid a professional to optimize the page. So everything that is preached about SEO and Social Networking seems to be a farce.
At the core of the problem is that you are trying to get for free what Google wants you to pay for. It really is that simple. You can try all the “tricks” you can put your fingers on and what will happen is Google will catch on and penalize you. Your site will fall down to number four hundred or be completely removed from Google.
Be mindful of your content and create a website with the end user in mind. Drive traffic with a good product and quality service. At the end of the day that really is what will bring you success.
Colin Cowne
ccowne@1stguard.com
1st Guard Corporation
http://www.1stguard.com
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